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The Sales Acceleration Formula
Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
By Mark Roberge
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The Sales Acceleration Formula transforms sales from art to science through Mark Roberge’s proven methodology that built HubSpot into a $100 million revenue powerhouse. As MIT-trained engineer and HubSpot’s former SVP of Worldwide Sales, Roberge led his team to acquire and retain over 10,000 customers across 60+ countries using data-driven, metrics-focused approaches that challenge conventional sales wisdom.
This groundbreaking book provides four core formulas for predictable sales growth: the Sales Hiring Formula for consistently recruiting top performers, the Sales Training Formula for standardized skill development, the Sales Management Formula for accountability and process adherence, and the Demand Generation Formula for reliable lead flow. Roberge demonstrates how leveraging technology and inbound selling creates better customer experiences while accelerating sales cycles.
Unlike traditional sales approaches that rely on intuition and relationship-building alone, Roberge’s engineering background brings systematic thinking to an industry often viewed as unmeasurable. His methodology addresses the biggest challenge facing growing businesses: scaling sales predictably without losing effectiveness.
Perfect for business owners, sales executives, and investors seeking blueprints for revenue growth, this book proves that in today’s data-rich digital environment, building successful sales teams can follow repeatable processes. The Sales Acceleration Formula offers hope and actionable strategies for those who’ve struggled with the traditional “sales as art” paradigm, providing concrete formulas for sustainable success.
MARK ROBERGE served as HubSpot’s SVP of Worldwide Sales and Services from 2007 to 2013, scaling the customer base from 1 to over 12,000 and his staff from one to hundreds of employees. Mark holds an MBA from the MIT Sloan School of Management and an engineering degree from Lehigh University. He has been featured in The Wall Street Journal, Forbes Magazine, Inc Magazine, The Boston Globe, and Harvard Business Review. Mark is currently a Senior Lecturer at Harvard Business School.
Languages English, Thai
Original Title The Sales Acceleration Formula
Publisher Wiley
Publication Year 2015
Author Origin United States
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