Why We Do What We Do
Understanding Self-Motivation
By Edward L. Deci, Richard Flaste
In “Why We Do What We Do,” Edward L. Deci and Richard Flaste delve into the intricate psychology behind human motivation. This groundbreaking book challenges conventional beliefs about what drives our actions, revealing the profound impact of intrinsic versus extrinsic motivation. Through compelling research and real-life examples, Deci and Flaste illustrate how autonomy, competence, and relatedness shape our behaviors and well-being. Discover how understanding these motivational forces can transform your personal and professional life, fostering deeper connections and enhancing overall satisfaction. Unlock the secrets to genuine motivation and learn to cultivate a more fulfilling existence.
Edward L. Deci is a distinguished psychologist and professor of psychology at the University of Rochester, renowned for his groundbreaking research in human motivation and self-determination theory. Co-author of the influential book “Why We Do What We Do,” Deci has contributed significantly to our understanding of intrinsic motivation and its impact on personal and professional fulfillment. Richard Flaste, an accomplished writer and editor, has collaborated with Deci to translate complex psychological concepts into accessible insights for a broader audience. Together, they provide readers with a compelling exploration of the forces that drive human behavior.
