This Is Strategy
Make Better Plans
By Seth Godin
In “This Is Strategy,” Seth Godin redefines the concept of strategy in a rapidly changing world. He emphasizes that true strategy is not about making plans but about making choices that align with your values and vision. Through engaging anecdotes and thought-provoking insights, Godin encourages readers to embrace uncertainty and focus on what truly matters. Learn how to differentiate yourself in a crowded marketplace, cultivate a culture of innovation, and make decisions that resonate with your audience. This book is a must-read for anyone looking to navigate the complexities of modern business with clarity and purpose.
Seth Godin is a pioneering marketing expert, entrepreneur, and best-selling author known for his innovative ideas on business and leadership. With over 20 books to his name, including the acclaimed “Purple Cow” and “The Dip,” Godin has transformed the way we think about marketing in the digital age. His insights have been featured in major publications such as The New York Times and Harvard Business Review. As the founder of the altMBA and a sought-after speaker, he inspires individuals and organizations to embrace change and harness the power of creativity in their strategies.
