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This Is Marketing
You Can't Be Seen Until You Learn to See
By Seth Godin
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In “This Is Marketing,” Seth Godin challenges conventional marketing wisdom and empowers readers to rethink their approach to connecting with customers. He emphasizes the importance of building meaningful relationships and creating value rather than simply pushing products. Godin introduces the concept of targeting specific audiences and crafting messages that resonate with their needs and desires. With practical insights and real-world examples, he guides you to embrace authenticity and empathy in your marketing efforts. Discover how to stand out in a crowded marketplace and create lasting impact through thoughtful, purpose-driven marketing strategies.
Seth Godin is a pioneering marketing expert, entrepreneur, and best-selling author known for his innovative ideas on marketing and leadership. With a career spanning over three decades, he has written numerous influential books, including Purple Cow and Tribes, which have reshaped the way businesses approach their audiences. Godin’s insights have been featured in major publications like The New York Times and Harvard Business Review, and he is a sought-after speaker and thought leader in the realm of digital marketing and consumer behavior. His work inspires individuals and organizations to embrace creativity and authenticity in their marketing efforts.
Languages English, Thai
Original Title This Is Marketing
Publisher Portfolio
Publication Year 2018
Author Origin United States
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