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Think Simple
How Smart Leaders Defeat Complexity
By Ken Segall
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In “Think Simple,” Ken Segall distills the essence of simplicity in design and business, drawing on his experience with Apple and Steve Jobs. Segall argues that complexity is the enemy of innovation and success, urging readers to embrace simplicity as a guiding principle. Through engaging anecdotes and practical insights, he illustrates how simplifying processes and ideas can lead to clearer communication, better decision-making, and enhanced creativity. Discover how to cut through the noise, focus on what truly matters, and foster a culture of simplicity that drives results. Transform your thinking and unlock your potential with Segall’s powerful approach.
Ken Segall is a seasoned marketing expert and former creative director known for his influential work with Apple. As the driving force behind the iconic “Think Different” campaign, Segall has shaped the way brands connect with consumers. He is the author of several acclaimed books, including “Insanely Simple,” which explores the power of simplicity in business and life. With insights featured in major publications like The New York Times and Fast Company, Segall continues to inspire entrepreneurs and marketers to embrace clarity and creativity in their endeavors.
Languages English, Thai
Original Title Think Simple
Publisher Portfolio
Publication Year 2016
Author Origin United States
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