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Switch
How to Change Things When Change Is Hard
By Chip Heath and Dan Heath
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In “Switch,” Chip Heath and Dan Heath explore the art of change and how to effectively navigate it in both personal and professional realms. The authors present a compelling framework that combines psychology and storytelling to illustrate why change is often difficult and how to overcome these obstacles. By focusing on the interplay between the rational mind, emotional heart, and the surrounding environment, the Heath brothers provide actionable strategies to inspire lasting transformation. Whether you’re looking to improve habits, lead a team, or foster innovation, “Switch” equips you with the tools to make meaningful changes stick.
Chip Heath and Dan Heath are acclaimed authors and thought leaders known for their expertise in communication and decision-making. Their best-selling books, including “Made to Stick” and “Switch,” have garnered widespread recognition for their engaging storytelling and practical insights. The Heath brothers have been featured in major media outlets such as The New York Times and NPR, and they are sought-after speakers at conferences and organizations worldwide. With a unique ability to distill complex ideas into actionable strategies, they empower individuals and organizations to create meaningful change.
Languages English, Thai
Original Title Switch
Publisher Crown Business
Publication Year 2010
Author Origin United States
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