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Positioning
The Battle for your Mind: How to be seen and heard in the overcrowded marketplace
By Al Ries and Jack Trout
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In “Positioning,” marketing experts Al Ries and Jack Trout unveil the revolutionary concept of positioning in the crowded marketplace. This groundbreaking book emphasizes the importance of creating a distinct identity for your brand in the minds of consumers. Through compelling examples and strategic insights, Ries and Trout guide readers on how to effectively communicate their unique value propositions. Discover the art of positioning to differentiate your product, navigate competitive landscapes, and resonate with your target audience. This essential read equips marketers and business leaders with the tools to carve out a niche and achieve lasting success.
Al Ries and Jack Trout are pioneering marketing strategists and co-authors of the influential book “Positioning: The Battle for Your Mind.” With decades of experience in the field, they have shaped the way brands communicate and connect with consumers. Their groundbreaking concepts have been featured in major publications and have inspired countless marketers worldwide. Ries, a co-founder of Ries & Ries, and Trout, a former president of Trout & Partners, continue to be sought-after speakers and consultants, sharing their expertise on brand strategy and market positioning.
Languages English, Thai
Original Title Positioning
Publisher McGraw-Hill Education
Publication Year 1981
Author Origin United States
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