Cradle to Cradle
Remaking the Way We Make Things
By W. McDonough and M. Braungart
Cradle to Cradle by William McDonough and Michael Braungart revolutionizes the way we think about design and sustainability. This groundbreaking book challenges the traditional ‘cradle-to-grave’ model of production and consumption, advocating for a circular economy where materials are perpetually reused. Through innovative concepts and real-world examples, the authors illustrate how products can be designed with the environment in mind, promoting a harmonious relationship between industry and nature. Discover how to create systems that are not only efficient but also restorative, inspiring a new generation of thinkers to embrace sustainable practices for a healthier planet.
William McDonough is an internationally acclaimed architect and thought leader in sustainable design, known for his innovative approach to environmental stewardship. Co-author of the groundbreaking book “Cradle to Cradle,” he has been recognized for his contributions to the circular economy and sustainable architecture. Michael Braungart is a chemist and co-founder of the Environmental Protection and Encouragement Agency, renowned for his work in eco-effective design. Together, they challenge conventional notions of sustainability, advocating for a future where products are designed with the environment in mind.
