Against Creativity
A Critical Examination of the Contemporary Notion of Creativity
By Oli Mould
In “Against Creativity,” Oli Mould challenges the conventional wisdom that creativity is an unmitigated good. He argues that the relentless pursuit of creativity can lead to burnout, superficiality, and a culture of constant competition. Mould explores the darker side of creativity, revealing how it can be weaponized in the workplace and society at large. Through thought-provoking insights and compelling examples, he advocates for a more balanced approach that values rest, reflection, and genuine connection over relentless innovation. This book invites readers to rethink their relationship with creativity and embrace a more sustainable, fulfilling creative practice.
Oli Mould is a leading voice in the discourse on creativity and its societal implications. An accomplished academic and author, he explores the intersections of culture, politics, and the creative economy. Mould’s insights have been featured in prominent publications including The Guardian and The Conversation, where he challenges conventional notions of creativity. His previous works, such as “Creative Destruction,” have garnered critical acclaim for their thought-provoking analysis. With a background in geography and urban studies, Mould brings a unique perspective to the conversation about creativity’s role in shaping our world.
