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- Career & Business, Management & Leadership, Personal Development, Personal Growthbehavioral science, change, decision making, influence, switchHow to Change Things When Change Is HardChip Heath and Dan HeathUnited StatesSwitch2010Chip Heath and Dan Heath are acclaimed authors and thought leaders known for their expertise in communication and decision-making. Their best-selling books, including "Made to Stick" and "Switch," have garnered widespread recognition for their engaging storytelling and practical insights. The Heath brothers have been featured in major media outlets such as The New York Times and NPR, and they are sought-after speakers at conferences and organizations worldwide. With a unique ability to distill complex ideas into actionable strategies, they empower individuals and organizations to create meaningful change.Crown BusinessEnglish, Thai