sticky ideas

Chip Heath and Dan Heath are acclaimed authors and thought leaders in the field of communication and decision-making. Known for their best-selling book, Made to Stick, they have been featured in prominent media outlets such as The New York Times and Harvard Business Review. With a focus on how ideas can be made memorable and impactful, the Heath brothers combine academic rigor with practical insights, making their work essential for marketers, educators, and leaders alike. Their other notable titles include Switch and Decisive, both of which have garnered widespread acclaim for their innovative approaches to change and choice.