Tag: social psychology

Robert B. Cialdini is a distinguished psychologist and the author of the groundbreaking book Influence: The Psychology of Persuasion, which has become a cornerstone in the fields of marketing and social psychology. Renowned for his research on the principles of persuasion, Cialdini has been featured in major media outlets such as The New York Times and NPR. He is a professor emeritus of psychology and marketing at Arizona State University and has consulted for various organizations, helping them understand the dynamics of influence in everyday interactions. His work continues to shape how we understand human behavior and decision-making.