Tag: persuasion

Robert B. Cialdini is a distinguished psychologist and the author of the groundbreaking book Influence: The Psychology of Persuasion, which has become a cornerstone in the fields of marketing and social psychology. Renowned for his research on the principles of persuasion, Cialdini has been featured in major media outlets such as The New York Times and NPR. He is a professor emeritus of psychology and marketing at Arizona State University and has consulted for various organizations, helping them understand the dynamics of influence in everyday interactions. His work continues to shape how we understand human behavior and decision-making.

David Hoffeld is a leading sales strategist and the CEO of Hoffeld Group, a research-based sales training company. With a background in psychology and neuroscience, he has developed innovative approaches to selling that are grounded in scientific principles. Hoffeld's insights have been featured in major publications such as Forbes, Harvard Business Review, and Inc. Magazine. He is the author of the best-selling book *The Science of Selling*, which has transformed the way sales professionals understand and engage with their clients, making him a sought-after speaker and consultant in the field of sales.