In “Made to Stick,” Chip Heath and Dan Heath explore the secrets behind why some ideas thrive while others fade away. They present a compelling framework, encapsulated in the acronym SUCCESs—Simple, Unexpected, Concrete, Credible, Emotional, and Stories—that reveals how to craft messages that resonate and endure. Through engaging anecdotes and real-world examples, the Heath brothers illustrate how to make your ideas stick in the minds of your audience. Whether you’re a marketer, educator, or leader, this book equips you with the tools to communicate effectively and inspire action. Transform your ideas into unforgettable messages that leave a lasting impact.
