In “Think Simple,” Ken Segall distills the essence of simplicity in design and business, drawing on his experience with Apple and Steve Jobs. Segall argues that complexity is the enemy of innovation and success, urging readers to embrace simplicity as a guiding principle. Through engaging anecdotes and practical insights, he illustrates how simplifying processes and ideas can lead to clearer communication, better decision-making, and enhanced creativity. Discover how to cut through the noise, focus on what truly matters, and foster a culture of simplicity that drives results. Transform your thinking and unlock your potential with Segall’s powerful approach.