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Career & Business, Marketing & Salesbranding, business, competition, marketing, strategyThe Battle for your Mind: How to be seen and heard in the overcrowded marketplaceAl Ries and Jack TroutUnited StatesPositioning1981Al Ries and Jack Trout are pioneering marketing strategists and co-authors of the influential book "Positioning: The Battle for Your Mind." With decades of experience in the field, they have shaped the way brands communicate and connect with consumers. Their groundbreaking concepts have been featured in major publications and have inspired countless marketers worldwide. Ries, a co-founder of Ries & Ries, and Trout, a former president of Trout & Partners, continue to be sought-after speakers and consultants, sharing their expertise on brand strategy and market positioning.McGraw-Hill EducationEnglish, Thai
