Tag: behavioral science

Robert B. Cialdini is a distinguished psychologist and the author of the groundbreaking book Influence: The Psychology of Persuasion, which has become a cornerstone in the fields of marketing and social psychology. Renowned for his research on the principles of persuasion, Cialdini has been featured in major media outlets such as The New York Times and NPR. He is a professor emeritus of psychology and marketing at Arizona State University and has consulted for various organizations, helping them understand the dynamics of influence in everyday interactions. His work continues to shape how we understand human behavior and decision-making.

Patrick King is a behavioral expert and productivity coach, celebrated for his practical insights into personal development and motivation. His work has been featured in leading publications such as Forbes and Psychology Today, and he is a #1 Amazon best-selling author known for titles like The Science of Getting Started and The Art of Witty Banter. With a passion for helping individuals overcome procrastination and achieve their goals, King combines research-backed strategies with relatable anecdotes to inspire action and foster growth.